The rule of three in persuasion: Research* shows that using three positive claims in your message is most persuasive.In this video ad, we highlight three key claims about example product, backed by research that shows the power of three in persuasion. By focusing on three positive claims, we create a message that is both compelling and believable.

Curious about how this principle compares to using four or two claims? What happens when you use four claims? Or what about two? Visit our blog at to learn more about the effectiveness of the rule of three in persuasion research* and see our video ad in action!

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